Betmakers (Option Deal - EXITED)

BetMakers compiles 100+ data feeds from racing jurisdictions around the world and supplies them to bookies via a single integration.
For racing bodies, BetMakers produce and distribute race data that bookies need to deliver a racing product, such as race fields, speed maps, commentary, official prices, and live vision.

cost effective solution

The racing bodies charge bookies 2-3% of turnover to bet on their ‘product’ and also pay BetMakers for packaging up and supplying the data needed to monitor racing integrity. For bookies, BetMakers solution provides a cost effective solution to access the data needed to offer their products.

Listen to BetMakers’ CEO, Todd Buckingham, discuss the success of the deal here.

For further details on Waterhouse VC’s investment in Betmakers, please refer to the following public BetMakers announcements:

10 February 2022 - ‘Form 604 Notice of Change of Interests of Substantial Holder’
01 February 2022 - ‘Form 603 Notice of Initial Substantial Holder’
31 January 2022 - ‘Waterhouse Products Contribute more than $8 million in Revenue in H1 FY22’
16 July 2021 - ‘Waterhouse Deal Generates over $6.2 million in Revenue’
02 April 2020 - ‘Update on Waterhouse Agreement’
28 January 2020 - ‘Waterhouse Bets Big on BetMakers in New Racing Product Deals’